I LOVE YOU

A public health awareness commercial for the U.S. Virgin Islands Department of Health, Communicable Disease Division.

Created during an earlier period in public health communication, “I Love You” approached awareness through intimacy rather than instruction. The piece centers the quiet collapse that can follow betrayal, tracing how consequence moves through love, family, memory, and loss.

Designed as a territory-wide campaign, the work used cinematic restraint and emotional proximity to speak to audiences across the Virgin Islands. Its focus was not only prevention, but recognition — the weight of a choice, the lives it touches, and the silence that often follows.